Trace Keller
Photography
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A woman in a cream cardigan holding a latte and resting her other hand on a Salt & Light Coffee Lounge Coming Soon newspaper beside an espresso machine and floral wallpaper01

Salt & Light Coffee Lounge · Brand photography

Client
Salt & Light Coffee Lounge
Format
Brand and launch photography
Shot by
Trace Keller

Salt & Light Coffee Lounge is a coffee lounge and wine bar in Eagle, Idaho. I got to shoot with them before and after the doors opened: a Coming Soon newspaper campaign around the espresso bar and out on the grass, then grand opening day with the team behind the counter and the whole patio full of people. It’s the kind of work I do as an Idaho commercial photographer and Boise brand photographer: launch and brand photography for local businesses that want images for their website, social and ads.

A Salt & Light Coffee Lounge Coming Soon newspaper on a dark counter beside a green mushroom lamp and an espresso machine, with floral wallpaper behind02
A woman in a cream cardigan sipping a latte and holding a Salt & Light Coming Soon newspaper beside an espresso machine, green lamp and floral wallpaper03
A coffee corner with an espresso machine, a Kettlebell coffee bag, a Salt & Light Coming Soon newspaper and a latte on a black cane cabinet04
A woman hiding behind an open Salt & Light Coming Soon newspaper at a gingham-covered table with a latte and a bouquet of spring flowers on the grass05
A woman in jeans sitting on a woven stool holding a Salt & Light Coffee Lounge Coming Soon newspaper in front of her face against a plain wall06
Close-up of a woman in a cream cardigan holding a latte in one hand and a Salt & Light Coming Soon newspaper in the other, leaning on a cane cabinet07
A smiling woman with long blonde hair resting her chin on her hand in a white linen shirt against a light gray wall08
A woman in a white linen shirt looking down and smiling while tucking her hair behind her ear, against a light gray wall09
Black and white portrait of a woman laughing while holding a sleepy springer spaniel puppy in her lap10
A brown and white springer spaniel puppy sitting on a woven wooden stool against a plain white wall11
Five smiling Salt & Light team members, most in camo caps, behind the coffee counter on grand opening day with menu boards and a Coming Soon banner behind them12
A man in a gray cap and a woman in a camo Salt & Light cap striking playful poses behind the coffee bar13
Two women in Salt & Light camo caps laughing at the bar, one using a handheld frother in a steel milk pitcher14
Guests laughing and looking back at the camera inside Salt & Light Coffee Lounge on grand opening day, with menu boards behind them15
Two smiling friends posing on the patio outside Salt & Light under string lights, one holding an iced coffee16
Four smiling young men with their arms around each other on the patio outside Salt & Light Coffee Lounge17
A crowd gathered on the patio and sidewalk outside Salt & Light Coffee Lounge on grand opening day under string lights18

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